How to Prepare for Your Brand in a Day™ Experience
When you walk into a Brand in a Day™ workshop, you’re not just showing up to another class or seminar; you’re stepping into a fast-moving, hands-on experience where the brand you’ve been dreaming about finally takes shape. In just eight hours, you’ll go from scattered ideas and half-formed concepts to a clear, polished brand identity you can confidently use to grow your business.
But here’s the key: what you get out of your Brand in a Day™ experience depends on how well you prepare. The workshop is designed to move at a purposeful pace, which means the more tools and preparation you bring with you, the further ahead you’ll be by the end of the day.
This guide walks you through exactly what to expect, how to prepare, and what to bring so you can maximize every minute.
Why Preparation Matters
A strong brand isn’t built in the abstract; it’s created by pulling together the ideas, visuals, and language that represent you and turning them into something your clients can instantly connect with. In Brand in a Day™, we combine guided exercises, AI-powered tools, and proven branding frameworks to help you craft something unique, strategic, and ready for market.
But here’s the truth: while we’ll give you the tools, the transformation comes from your input. The more raw material you provide (ideas, images, brand assets, preferences), the easier it becomes to refine those pieces into a finished brand. Preparation isn’t just busywork; it’s the fuel that powers the entire day.
Canva: What You’ll Need to Know
Canva Pro is one of the most powerful design tools for business owners, and it’s a cornerstone of Brand in a Day™. Don’t worry, you don’t need to be a designer to use it. But you will need to know a few basics to keep up during the workshop:
How to log into your Canva Pro account
How to use templates (we’ll provide pre-built Brand in a Day™ templates that you can customize).
How to change fonts and colors in a design.
How to upload images or logos from your computer.
How to download finished files in formats you’ll use (PDF, PNG, etc.).
How to create a Brand Kit in Canva — we’ll walk you through this in the workshop, but practicing beforehand will give you a huge advantage. Even setting up one draft kit with fonts and colors you like will make the live process faster.
If you’re not yet comfortable with Canva, don’t stress. Your Market Center has training available to help you get up to speed before the workshop; just let them know you’ve registered and the kind of help you need. Taking advantage of that support now means you’ll walk in confident and ready to go.
By the time your workshop happens, KW should have Canva included in your tech package. But in the event they don’t, here’s a coupon link you can use to make sure you have Canva Pro access: Get Canva Coupon Here.
ChatGPT (or Google AI Studio): The Basics You’ll Need
AI is a huge accelerator in the branding process. During the workshop, we’ll use ChatGPT Pro (or your free Google AI Studio account if you’re with KW) to refine your messaging, create headlines, and test different angles for your brand.
Here are the skills you’ll need:
Cut and paste: You’ll receive a prompt document before the workshop. You’ll need to copy prompts, paste them into ChatGPT, and run them.
Fill in the blanks: Some prompts will ask for your business name, archetype, values, or a specific client type, etc. Have that information handy so you can plug it in quickly.
Customize the output: AI gives you drafts. You’ll adjust words, add personal touches such as tone, and make sure it sounds like you.
Save or export results: Make sure you know how to copy the final text out of ChatGPT and paste it into your brand workbook or Canva designs.
You don’t need to be an AI expert. We’ll guide you through it. But knowing the basics means you’ll spend less time fumbling with the technology and more time creating. Your Market Center can help with this, also - so don’t wait until the day of the workshop. Others have also paid for this day and we’ll all move along swiftly in unison.
Support Is Available
Don’t worry if you’re not confident yet. If you don’t have sufficient skill in Canva or ChatGPT, your Market Center teams are available to provide training ahead of time so you’re ready to perform the basic tasks you’ll need on workshop day. Take advantage of this support — a little practice now will make your Brand in a Day™ experience smoother and far more impactful.
The Tools You Must Bring
This is an eight-hour intensive. To set yourself up for success, here’s your checklist:
A computer (laptop preferred) — This is your main workspace.
Power cords/chargers for all devices — We’ll be working all day; don’t risk running out of power.
Canva Pro account access — You’ll need it to use our templates and design tools.
ChatGPT Pro or Google AI Studio — To run prompts and generate brand messaging.
A notepad and pen…(and a back-up!) — For jotting down live pro-tips you won’t want to forget.
Any existing brand work — Old flyers, brochures, or notes you want to grab any important messaging off of that you want to use to build..
Your logo (if you have one) — Even if it’s rough, bring it, but I have some amazing ai tools you can use to get your started!
Hex colors (or color ideas) — If you’ve been drawn to specific brand colors, have them ready.
Favorite fonts — If you’ve seen typography you love, bring those names or screenshots.
The more assets you bring, the more personalized your final brand will be.
What’s Next?! The Brand Archetype Quiz
After registering, you’ll receive a link to complete a Brand Archetype Quiz. This is non-negotiable; it’s the starting point for your entire brand journey. Your archetype is the DNA of your brand’s personality, tone, and story.
Complete the quiz immediately after registering. You will not be able to attend if you do not take the quiz. This is a requirement and a vital part of how I build brands.
Don’t overthink it. Answer honestly, based on instinct.
You will receive your results the morning of the workshop. You’ll get the official results on the day, and we’ll use them to align every piece of your brand. You will have a complete folder built for you with all the necessary items you’ll need for the day!
Doing it early accelerates our process.
What You’ll Walk Away With
By the end of your Brand in a Day™ experience, you’ll leave with:
A clear brand story that positions you uniquely in the market.
Visual assets in Canva you can immediately use in marketing.
A refined brand voice, crafted with the help of AI but customized to sound like you.
Confidence and clarity on how to use your brand in real-world conversations, content, and sales.
Most importantly, you’ll walk away with momentum — the kind of energy that comes from finally having your ideas pulled together into something tangible.
Why This Matters for You
Most business owners spend months, sometimes years, trying to piece together their brand. They start and stop, overthink decisions, or wait until they “have time.” The result? A scattered presence that confuses clients instead of attracting them.
Brand in a Day™ is designed to eliminate that chaos. In one dedicated session, you’ll make the decisions, build the assets, and create the clarity you’ve been putting off. Preparation ensures you don’t waste a single moment.
When you come ready with your tools, ideas, and energy, you’re not just participating. You’re building a foundation that will support your business for years to come.
Final Word
The day will be fast-paced, energizing, and transformative. Come prepared, bring everything you can, and trust the process. The more you pour into the experience, the more your brand will reflect exactly who you are and what your clients need.
Brand in a Day™ isn’t just about creating a logo or a tagline. It’s about giving you the clarity and confidence to show up in your business every day with a brand that works as hard as you do.
I look forward to building some amazing brands on our day together!
-Collette
Trademark & Proprietary Notice
It’s important to understand that all materials used in Brand in a Day™ are proprietary and protected by trademark. Everything you see, hear, and receive in the workshop, including frameworks, prompts, handouts, and templates, is for your personal use only.
No information can be copied, shared, or sold outside of the workshop. Any infringement or violation of this trademark will be subject to immediate legal action and the full extent of remedies available under applicable law.
This protection ensures the integrity of the program and preserves the value of your investment.
