3 Ways to Incorporate AI Into Your Business Right Now

(Plus a Bonus Insight)

AI isn’t a future trend; it’s today’s advantage. Businesses and real estate professionals who learn how to work with AI will pull ahead, while those who don’t will quickly fall behind. The question is no longer if you should be using AI, but how.

Here are three practical, high-impact ways to start integrating AI into your business today—without losing your authentic voice or overwhelming your process. And because the rules of visibility are changing fast, we’ll close with a powerful bonus insight: GEO is the new SEO.

1. Content Creation That Starts With You

One of the biggest fears around AI is that it will make everyone sound the same. And that’s true, if you let the machine do all the talking. The key is to flip the script: start with your own thoughts, then let AI expand and organize them.

Think of it this way:

• Your 20% – Capture your raw ideas. Dictate into a notes app, write bullet points about a client experience, or jot down your take on a market trend.

• AI’s 60% – Feed those raw notes into an AI platform. Let it polish, organize, and expand your thoughts into a blog post, social media caption, or even a full email campaign.

• Your final 20% – Review and refine. Remove anything that doesn’t sound like you. Correct inconsistencies, fact-check, and make sure the tone feels natural.

The result? You go from scattered notes to professional-grade content in a fraction of the time, without sacrificing your unique voice.

Try this now: Take one idea you shared with a client this week. Dictate it into your phone, run it through AI, and shape it into a post. You’ll be surprised at how quickly it transforms from a passing thought into a brand-building asset.

2. Automating the Repetitive Without Losing the Personal

Every business has repeatable tasks that eat up hours: drafting emails, summarizing meetings, writing property descriptions, or even creating FAQs for clients. These are the perfect opportunities to use AI as your silent assistant.

Here’s how:

• Client communication: Use AI to draft first-pass versions of follow-up emails, appointment reminders, or introductory outreach. Then tweak them for tone.

• Listing and product descriptions: Feed AI the raw data—square footage, features, and benefits- and let it generate multiple polished variations. Choose the one that fits best.

• Data organization: Upload transcripts, call notes, or meeting recordings into AI and get instant summaries, bullet points, and action steps.

The trick is to use AI as a starting point, not the finished product. This saves you time on the grunt work, so you can spend more energy building relationships and closing deals.

Try this now: Take a recent listing (or product/service description) and have AI write three versions of it: one formal, one casual, and one luxury-focused. Even if you don’t use them all, you’ll get fresh perspective and faster copy.

3. Leveraging AI for Market Insights and Strategy

AI doesn’t just generate words—it can also help you see patterns you might miss. By analyzing data, AI can surface insights about customer behavior, market trends, or opportunities for growth.

Imagine being able to:

• Predict what types of homes or products your audience is most interested in.

• Analyze past transactions or sales data for overlooked trends.

• Compare neighborhoods, demographics, or client segments in seconds instead of hours.

This isn’t about replacing your expertise. It’s about augmenting your intuition with faster, sharper insights. AI can crunch numbers, spot patterns, and hand you a clearer picture—so you can make smarter moves.

Try this now: Feed AI a list of your last 10 closed deals (or customer interactions). Ask it to find common threads: price range, location, buyer profile, or timeline. You’ll often uncover trends that help you target the next deal more strategically.

4. Bonus Insight: GEO Is the New SEO

For years, search engine optimization (SEO) was about keywords, backlinks, and ranking high on Google. But AI is rewriting those rules. Today, when people turn to tools like ChatGPT or search engines with AI capabilities, they’re not just typing in keywords, they’re asking location-based, problem-solving questions.

That’s why GEO is the new SEO.

If you can solve problems digitally that people are searching for in your area, you’ll be found. It’s not just about ranking for “best Realtor” or “marketing strategist”, it’s about answering the real questions your audience is asking in the exact place they need them.

How to do it:

• Use AI tools to research the most common location-based questions your target audience is asking. (e.g., “Best school districts in Frisco,” “Average home price in Midtown Dallas,” “How to downsize in Collin County.”)

• Create digital content that answers those questions directly, blogs, short videos, social posts, or guides.

• Layer your personal perspective on top of the data. That human angle is what makes you stand out from competitors (and from AI itself).

By merging AI-powered research with local expertise, you don’t just show up in search, you show up as the authority in your market.

Why We Always Start With Your Thoughts

At Brand in a Day, this is exactly why we begin every workshop with your raw thoughts. AI can refine, organize, and scale—but only you can bring the perspective, experiences, and voice that make your brand unique.

And here’s the deeper truth: it’s not just about putting your voice into AI. It’s about learning to anticipate your client’s needs and solve their problems before they even realize they have them.

That’s the heartbeat of modern branding. When your ideas meet AI’s organizational power, and you pair that with the discipline of solving problems for your clients, you don’t just show up in their feed or their search bar. You show up in their lives as the go-to authority they can trust.

The Bottom Line

AI won’t replace real estate agents, business owners, or leaders. But professionals who use AI will replace those who don’t.

The power isn’t in the tool; it’s in how you use it. Start with your thoughts, let AI organize the messy middle, and finish with your voice. Automate the repeatable. Lean on AI for sharper insights. And don’t forget: GEO is the new SEO. If you’re solving problems digitally in the places your clients are searching, you’ll not only be found, you’ll be trusted.

The 20-60-20 formula keeps you in control: 20% your ideas, 60% AI’s assistance, 20% your refinement.

At Brand in a Day, we believe the future belongs to those who can pair authenticity with innovation. Start with your voice. Anticipate your client’s needs. And let AI be the lever that helps you build something extraordinary.

-Collette