That’s exactly what Sami Alward @samia_sold_it on IG - discovered at our Brand in a Day Workshop. She came in excited but anxious to jump straight to colors, Pinterest boards, and photography. But what she quickly realized is this: without the foundation, your archetype, your voice, your strategy, all of that is just surface.

Once she dug into her brand archetype and saw how ChatGPT could help her align with her clients’ needs, everything else clicked into place. The colors, the visuals, the mood boards, they all had meaning because the brand had depth.

Let’s hear Sami tell you in her own words.

BTW: don’t miss Sami’s October feature in Memphis Real Producers - I have a feeling her brand is about to catch 🔥